What would bc be without its wild?

Dear British Columbia,

I’ve been hearing a lot of talk lately about how our wild places are changing way too fast. Some folks say we’ve got to protect every last tree. Others say we’ve got to build more if we want to keep the lights on.

The real answers are out in the wild, and I’ve gotta find out for myself

a camp sitea puppet lynx holding a map
A coffee cup stain

Me? I figure B.C.’s big enough for all of us — workers, wanderers, weekend warriors, and the wild things. There should be room for the towns and the trees… right? But there’s only so much a lynx can learn from the sidelines.

So I’m packing up the truck, grabbing my camera, a pawful of snacks, and hitting the road! It’s about time.

a puppet lynx holding a map

Hey! It's me, Bruce.

I grew up all over rural B.C. It was a whole lot of snowshoeing, swimming, fishing, picking berries, climbing things my mom told me not to… the whole nine yards. Back then, the outdoors wasn’t just something I visited.

It was where life happened. And I loved every minute of it. 

A polaroid of Bruce the lynx smiling for the camera

It's been a while since I've been in those wild places

These days? I’m more of a “steady routine” guy. I drive a Bobcat out in the camps, put in long shifts, then head out to my favourite coffee shop to read the paper and shoot the breeze with my buddies.

Not quite the wild-child life, but the smell of wet pine after a good rain still feels like home.

A polaroid of Bruce the lynx eating at a diner

A few years ago, I became an uncle!

I never really settled down but my sister has kits, and honestly, I love being Uncle Bruce.

They’re sharp lil’ critters, cracking jokes and getting curious about everything. It’s a whole different world for them than my childhood, for sure. They explore the world from their tablets, while I did it following deer tracks. Meanwhile, I’m still rocking a flip phone and a film camera.

Keeps things simple.  

A polaroid of Bruce the lynx sitting on a log with a lynx kitten

Stumbled upon my old road trip scrapbook the other day

Tons of memories in there! I was so excited to show the kits. I'm over there doing the ol’ show-and-tell, telling them about how beautiful these wild places are, and the kits go, "Unc, you’re outta touch. Those places are probably just strip malls and selfie spots now."

Not cool. I laughed it off, but deep down, I felt like someone told me my favourite fishing hole had a food court now.

A polaroid of Bruce the lynx looking at an old photo journal

But what if the wild is different now?

So I figured it was time to hit the road again. Revisit the old spots and find out if B.C.’s still got that magical something. Not to prove anyone wrong, just to see what’s out there, what’s changed, and talk to the folks who still care about it. Call it a mid-life nature audit. 

A polaroid of Bruce the lynx displaying some fish he caught

B.c.'s wild is apart of all of us

It’s the ocean mist, the creek dips, the fresh snow crunch, the long mountain drives where cell service drops and peace kicks in. The land has a lot to teach us, and so do the folks living close to it, two legged and four-legged. If we listen right, maybe we can keep this place wild for the kids (and kits) coming up behind us.

So, yeah. This trip is going to be epic. Hope you join me.

A polaroid of Bruce the lynx hiking on a trail
A polaroid of Bruce the lynx smiling for the camera
A polaroid of Bruce the lynx eating at a diner
A polaroid of Bruce the lynx sitting on a log with a lynx kitten
A polaroid of Bruce the lynx looking at an old photo journal
A polaroid of Bruce the lynx displaying some fish he caught
A polaroid of Bruce the lynx hiking on a trail

Hey! It's me, Bruce

I grew up all over rural B.C. It was a whole lot of snowshoeing, swimming, fishing, picking berries, climbing things my mom told me not to… the whole nine yards.

Back then, the outdoors wasn’t just something I visited. It was where life happened. And I loved every minute of it. 

01

It’s been a while since I’ve been in those wild places.

These days? I’m more of a “steady routine” guy. I drive a Bobcat out in the camps, put in long shifts, then head out to my favourite coffee shop to read the paper and shoot the breeze with my buddies.

Not quite the wild-child life, but the smell of wet pine after a good rain still feels like home.

02

A few years ago, I became an uncle!

I never really settled down but my sister has kits, and honestly, I love being Uncle Bruce.

They’re sharp lil’ critters, cracking jokes and getting curious about everything. It’s a whole different world for them than my childhood, for sure. They explore the world from their tablets, while I did it following deer tracks. Meanwhile, I’m still rocking a flip phone and a film camera.

Keeps things simple.

03

Stumbled upon my old road trip scrapbook the other day

Tons of memories in there! I was so excited to show the kits. I'm over there doing the ol’ show-and-tell, telling them about how beautiful these wild places are, and the kits go, "Unc, you’re outta touch. Those places are probably just strip malls and selfie spots now."

Not cool. I laughed it off, but deep down, I felt like someone told me my favourite fishing hole had a food court now. 

04

What if the wild is different now?

So I figured it was time to hit the road again. Revisit the old spots and find out if B.C.’s still got that magical something. Not to prove anyone wrong, just to see what’s out there, what’s changed, and talk to the folks who still care about it. Call it a mid-life nature audit.

05

B.c.'s wild is a part of all of us

It’s the ocean mist, the creek dips, the fresh snow crunch, the long mountain drives where cell service drops and peace kicks in. The land has a lot to teach us, and so do the folks living close to it, two legged and four-legged. If we listen right, maybe we can keep this place wild for the kids (and kits) coming up behind us.

So, yeah. This trip is going to be epic. Hope you join me.

06
KEep scrolling

ON THE ROAD

Bruce has packed his snacks and hit the trails. Along the way he's meeting real people — hunters, Indigenous leaders, anglers, industry experts  — to hear about what they care about.  

FLY FISHING WITH TODD STOCKNER

ON AIR WITH DJ PAM HAASAN

DOCKSIDE WITH PILOT BRYAN SWANSBERG

FROM THE MAILBOX

Bruce has been asking friends near and far, what would B.C. be without its wild? Dig through the mailbox for videos, stories, and messages from Bruce's growing circle of friends from across B.C. to hear what they have to say.

Rachael Tancock
Rachael Tancock
NATURE EDUCATOR

Living on the Island, we see how special these places are, but also how quickly things can change. It’s easy to take wild spaces for granted until you picture them gone. We really hope that in 10–20 years they still feel just as raw and untouched, but that depends on how we all show up now. That’s a big part of why we share places the way we do, encouraging people to explore beyond the crowded tourist spots, and to do it responsibly so these landscapes stay wild for the future.

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Meagan and andy

"We really hope that in 10-20 years [wild spaces] still feel just as raw and untouched."

Meagan and Andy
OUTDOOR ADVENTURE GUIDES
Ahnika
Ahnika
WILDERNESS LOVER
Emily & Josh

"The wild isn't always a place, but more of a feeling that nature still exists in that space on its own terms."

Emily & Josh
BACKPACKERS & ROAD TRIPPERS
Teddy Cosco

"Input quote here."

Teddy Cosco
FATHER & FISHERMAN

Bruce, it’s great to hear from you! How’s your road trip going so far? What’s the WILDEST thing you’ve seen so far? I’m so excited for you, and hope that you’ll come to visit us one of these days. To answer your question, the reason we spend so much time outdoors in B.C.

Selina Smith

"...BECAUSE THERE’S NOTHING THAT WE LOVE MORE THAN TO WAKE UP IN A TENT, OPEN UP THE FLAP DOOR, AND STEP RIGHT INTO NATURE.

Teddy Cosco
The outdoor enthusiast
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Selina Smith

"...BECAUSE Nature reminds us of what actually matters.

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Selina Smith
The adventure
gal

Bruce, it’s great to hear from you! How’s your road trip going so far? What’s the WILDEST thing you’ve seen so far? I’m so excited for you, and hope that you’ll come to visit us one of these days. To answer your question, the reason we spend so much time outdoors in B.C. is BECAUSE THERE’S NOTHING THAT WE LOVE MORE THAN TO WAKE UP IN A TENT, OPEN UP THE FLAP DOOR, AND STEP RIGHT INTO NATURE. It’s the best. It’s refreshing. So good for the soul. It’s hard to narrow down my favourite place to visit in B.C. —because there’s just so many— but, if you’ve never been to Tla-o-qui-aht Tribal Park, I think you need to add it to your list and visit soon. And... speaking of list—your playlist rocks! Drive safe, friend, and keep on keeping it WILD!

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Selina Smith

"...BECAUSE THERE’S NOTHING THAT WE LOVE MORE THAN TO WAKE UP IN A TENT, OPEN UP THE FLAP DOOR, AND STEP RIGHT INTO NATURE.

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Selina Smith
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The outdoor enthusiast

Bruce, it’s great to hear from you! How’s your road trip going so far? What’s the WILDEST thing you’ve seen so far? I’m so excited for you, and hope that you’ll come to visit us one of these days. To answer your question, the reason we spend so much time outdoors in B.C. is BECAUSE THERE’S NOTHING THAT WE LOVE MORE THAN TO WAKE UP IN A TENT, OPEN UP THE FLAP DOOR, AND STEP RIGHT INTO NATURE. It’s the best. It’s refreshing. So good for the soul. It’s hard to narrow down my favourite place to visit in B.C. —because there’s just so many— but, if you’ve never been to Tla-o-qui-aht Tribal Park, I think you need to add it to your list and visit soon. And... speaking of list—your playlist rocks! Drive safe, friend, and keep on keeping it WILD!

influencer placeholder
Selina Smith

"...BECAUSE THERE’S NOTHING that WE LOVE MORE THAN TO WAKE UP IN A TENT, OPEN UP THE FLAP DOOR, AND STEP RIGHT INTO NATURE.

influencer placeholder
Selina Smith
influencer placeholder
The outdoor enthusiast

Bruce, it’s great to hear from you! How’s your road trip going so far? What’s the WILDEST thing you’ve seen so far? I’m so excited for you, and hope that you’ll come to visit us one of these days. To answer your question, the reason we spend so much time outdoors in B.C.

influencer placeholder
Selina Smith

"...BECAUSE THERE’S NOTHING THAT WE LOVE MORE THAN TO WAKE UP IN A TENT, OPEN UP THE FLAP DOOR, AND STEP RIGHT INTO NATURE.

influencer placeholder
Selina Smith
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The outdoor enthusiast

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Postcards from the Wild

Bruce is checking in from the road! Get clues, stories, and snapshots from his travels across B.C. — and hear from the folks he meets and what they teach him about the province’s wildest places.

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